KEEP IT FRESH with Dove

If there's anything we can all agree on, it's that puberty stinks. Quite literally. With Gen Z's rebellious spirit, it isn't surprising that 40% of people in their age group choose not to wear deodorant. 

Inspired by Dove's inclusive and educational brand, I have created a traveling pop-up Dove Freshen Up Truck, carrying the campaign KEEP IT FRESH, to meet kids where they are and help them become comfortable with practicing good hygiene. 

The Freshen Up Truck's interior provides free samples of Dove products for people to apply while they're on the go and is lined with positive affirmations to promote good self-esteem. 

Freshen Up Truck

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