Tinder x It's On Us

Tinder has reinvented the way college students approach online dating, and with over 90% of sexual assault cases on college campuses going unreported, they hold a responsibility to recreate the way college students approach the conversation of sexual assault. 

I chose to collaborate Tinder with the widespread non-profit It's On Us to create a pro-active approach to addressing sexual assault, specifically toward young men, by interrupting the swiping process with an educational questionnaire.

The campaign Assault Isn't Sexy addresses the various ways sexual assault happens both virtually and physically, also requiring users to sign the It's On Us petition against sexual assault before they can continue swiping.  

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